About


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Hello!  I'm Pia Soy, founder of the PIA brand.  I have an apple body shape, and so do at least 15% of women in the world.  That's 144 million women and yet we are the most underserved body type in fashion.  I created PIA because our body type, just like all others, should have access to trendy, high-quality, and great fitting clothes that make us feel beautiful and unstoppable.
Clothes are a way for us to express ourselves to the world.  They also have a profound effect on our attitudes and how we feel. Unfortunately, designers don't make clothes for our body type.  So we've settled for limited style options and endure the frustration of shopping for clothes.  We have to search through an entire store for silhouettes that work with our shape, and oftentimes they aren't in our style.  And the worst part?  We blame our bodies for not meeting fashion's beauty standard.

But what if it was easy to find on-trend clothes that fit when we visit a store online or IRL? What if the store curated its merchandise according to our body's proportions? What if we had a closet full of pieces that made us feel confident, beautiful, and comfortable? Shopping would be more fun. Getting dressed would be easier and more exciting. We would celebrate and love our bodies.  And we would step out into the world every day feeling comfortable, authentic and unstoppable.

The PIA clothing line was born out of my passion for fashion and a need to make positive shopping experiences for women with an apple body type. When you come to our site, you can expect to find clothes that are thoughtfully designed to celebrate your shape.   We want you to focus on the fun part of shopping which is picking the prints, colors and style details you like.